THE DIGITAL MARKETING PATH
Understand how to attract attention, build funnels, automate sales, and create scalable online resources using modern marketing systems and tools.
FOUNDATION — DIGITAL MARKETING BASICS
- Lesson 1: The Attention Economy
- Lesson 2: How Businesses Make Money Online
- Lesson 3: Traffic Sources
- Lesson 4: Content Marketing
- Lesson 5: Marketing Funnels
- Lesson 6: CRM Systems
- Lesson 7: Email Automation
- Lesson 8: Paid Advertising
- Lesson 9: Marketing Analytics
- Lesson 10: Growth Systems
BUILDER — MARKETING TOOL KIT
- Lesson 1: Setting Up the Marketing Platform
- Lesson 2: Building the Lead Capture Funnel
- Lesson 3: Creating Lead Capture Forms
- Lesson 4: Designing the CRM Pipeline
- Lesson 5: Email Automation Setup
- Lesson 6: Creating Marketing Content
- Lesson 7: Connecting Content to Funnels
- Lesson 8: Managing Leads in the CRM
- Lesson 9: Automating Lead Nurturing
- Lesson 10: Full System Test
MASTER — MARKETING SYSTEMS & INCOME
- Lesson 1: Marketing Systems vs Marketing Tools
- Lesson 2: Advanced CRM Pipeline Design
- Lesson 3: Lead Scoring Automation
- Lesson 4: Funnel Conversion Optimization
- Lesson 5: Advanced Email Automation
- Lesson 6: Paid Advertising Campaigns
- Lesson 7: Content Flywheels
- Lesson 8: Marketing Analytics
- Lesson 9: Growth Loops
- Lesson 10: The Marketing Operating System
ADVANCED — SCALING & OPTIMIZATION
- Lesson 11: Retargeting Systems
- Lesson 12: Conversion Experiments
- Lesson 13: Marketing Dashboards